View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Comment
May 29, 2013

Latest launch in the booming pre-school mags sector Blossom ‘targets the pink in every little girl’

By Press Gazette

Daily Telegraph writer Emily Bamber has reviewed the latest launch in the booming pre-school magazines sector – Blossom.

Aimed at little girls aged four to six it claims to be “tailor-made to the way girls learn”.

But while magazines for grown-ups are clearly divided between men and women – Bamber asks whether four is a little early to start gender stereotyping.

Whether I like it or not, my four-year-old daughter is definitely in a ‘pink phase’ but it’s just a small area of her interests. She also spends loads of time outdoors in scruffy jeans, climbing trees, hunting for bugs, pretending to be a pirate and whizzing around on her scooter.

The same gender neutrality largely applies to our reading material too. So suffice to say I was pretty uncomfortable with another magazine that targets the pink in every little girl and reduces it down to a sugary, sickly essence.”

The verdict from her daughter was, however, more positive: “This magazine is brilliant mummy.”

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network