Free weekly men’s magazine Coach has claimed a successful first six months with a first audited ABC figure of 300,704.
It is the latest entrant to a burgeoning free print magazine sector which also includes: NME, Shortlist, Stylist, Time Out and Sport.
The title is aimed at men aged 25-54 and provides “practical and inspirational content that helps readers do something to improve their health, fitness and overall wellbeing”.
Since launch Dennis Publishing says it has refined the title through feedback from a reader panel of 300.
Cover features have included: “Why Coffee Is The New Superfood”, “Operation Wedding Suit”, “Energise Your Wardrobe”, “I Could Do That – How Hard Are The World’s Biggest Adventures”, “How To Win At January” and “The 50 Greatest Fitness Apps”.
The title’s commercial director Marc Young said: “The significant work and research before launch, together with the trust that people have placed in Dennis Publishing, has enabled Coach to deliver against the targets we set.
“We are already seeing some impressive results across all major ad categories, platforms and most recently in our content partnership work. We’ve seen considerable investment and support from clients and agencies and every week we build momentum.
“To date over 120 brands have already chosen Coach as part of their media plans and understand what we are doing to engage men of today.”
Dennis said it invested £3m in the launch of Coach with a print editorial team of ten, and seven more working the website Coachmag.co.uk