The Kent Messenger Group is launching a free weekly newspaper in the London borough of Bromley, writes Jon Slattery.
KMG’s Bromley Extra will launch on 17 August and be distributed to 100,000 Bromley households. It will be taking on free and paid-for titles produced by Archant’s Kentish Times and Express series, the free Bromley News Shopper from Newsquest and Tindle’s Bromley and Tandridge News.
The Bromley Extra will have its own dedicated editorial and advertising team, based in a new office in Foots Cray. It will be edited by Sandra Hembery, who is already responsible for KMG’s Dartford, Gravesend and Bexley titles. She will have an editorial staff of 10.
The Bromley Extra will include news, lifestyle features, events information, a television guide, jobs, motoring and classified advertising section.
Simon Irwin, KMG’s editorial director, said: “Although Bromley is considered a London borough, the majority of local residents still see themselves as Kentish.”
The launch of the Bromley Extra follows that of the Bexley Extra and the revamped Sevenoaks Extra.
Irwin added: “These are very editorially led newspapers. My brief to staff was produce a paid-for that we will give away.”
A sample 16-page issue of the Extra will be distributed a week before the launch.
When the Bromley Extra launches, the KMG will be publishing 670,000 free newspapers a week. This is an increase of almost 33 per cent since the start of the year.