The Kent Messenger Group (KMG) has been appointed the official media partner of stage one of the Tour de France this summer.
The Tour launches in London on 7 July, with the first stage leaving the capital and proceeding through Kent to the finish line at Canterbury.
As part of its agreement with tour organisers Amaury Sport Organisation, KMG, which owns more than 20 newspapers and seven radio stations, will offer readers and listeners prizes, including a special view of the race on the day.
KMG will be producing an official supplement, which will run features and news on teams and riders.
The group's website, Kentonline, will have a section to follow the build-up and will provide updates of the race after it returns to mainland Europe.