One manÃ¢â‚¬â„¢s tragedy is anotherÃ¢â‚¬â„¢s commercial opportunity Ã¢â‚¬’ as The Sun Online illustrated this week with its treatment of the story of newsreader-turned-tramp Ed Mitchell.
The Sun websiteÃ¢â‚¬â„¢s account of the former ITN manÃ¢â‚¬â„¢s fall from grace seamlessly segues into a plug for one of the paperÃ¢â‚¬â„¢s commercial tie-ins. It even uses the same font and tells readers:
Ã¢â‚¬Å“DonÃ¢â‚¬â„¢t go the same way as Ed.
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