Kelvin knows what the punters want

Axegrinder has been tuning into BBC Radio 4 to listen to Kim Fletcher’s excellent three-part series on newspapers and the future of journalists.

What struck me were the views of former Sun editor Kelvin MacKenzie about what readers want: “What they pick up newspapers for is often an analysis of what has happened,” he opined.

“I know all the football results before I go to bed. I know all the football results on a Saturday and again on a Sunday or a Monday, yet I sit and read the stuff. People like strong opinions and what I think you are going to find in papers going forward is more strong opinions and more analysis rather than straightforward news.

Wise words, but I wonder whether he gave his readers any analysis when he edited The Sun?

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