Axegrinder has been tuning into BBC Radio 4 to listen to Kim FletcherÃ¢â‚¬â„¢s excellent three-part series on newspapers and the future of journalists.
What struck me were the views of former Sun editor Kelvin MacKenzie about what readers want: Ã¢â‚¬Å“What they pick up newspapers for is often an analysis of what has happened,Ã¢â‚¬ he opined.
Ã¢â‚¬Å“I know all the football results before I go to bed. I know all the football results on a Saturday and again on a Sunday or a Monday, yet I sit and read the stuff. People like strong opinions and what I think you are going to find in papers going forward is more strong opinions and more analysis rather than straightforward news.
Wise words, but I wonder whether he gave his readers any analysis when he edited The Sun?