The celebrity magazine market has witnessed a change at the top, with IPC’s Now finding itself in third place in the highly contested sector, writes Zoe Smith.
The title has been leapfrogged by both Emap’s Closer — which has put on 14.7 per cent sales year-on-year — and by classic celeb magazine OK!, which now sits at the top with a 22.7 per cent sales increase following its exclusive on Jordan’s pink wedding.
Jane Johnson, editor of Closer, said: "We’ve all been working very hard but it’s great when it pays off."
Now publisher Evelyn Webster said: "It’s obviously disappointing to lose our position as number one but over the past 18 months we have moved away from cut-pricing and are investing instead in the editorial product."
One of the surprise performances was that of Reveal, which increased its circulation to 345,502 — up 44 per cent.
Northern & Shell combined its three celeb titles, OK!, New and Star, into one ABC certificate to enter the top 100 at number nine.