Joint ad campaign

Scotland’s seven major newspaper publishing groups are to
participate in a £150,000 advertising campaign to boost sales, writes
Hamish Mackay.

The campaign – the first of its kind in Scotland – will be on radio, at outdoor advertising points and in newspapers themselves.

Jim
Raeburn, director of the Scottish Daily Newspaper Society, said: “The
short-term goal is to improve the understanding of the real benefits of
newspapers among less committed readers.”

Glasgow advertising agency The Bridge is to run the campaign after winning the four-way tendering process.

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