UK broadcaster ITV returned to profit in 2009 in what will be seen as a positive sign for the broader UK media.
And the group said that advertising revenues were already up 7 per cent in the first quarter of this year, and were expected to be up by 15-20 per cent in April.
Revenue for 2009 fell 7 per cent to £1.9bn. The group made a pre-tax profit of £25m after a loss of £2.73bn in 2008.
Read the full ITV results announcement here.