The latest editor of The Sunday Telegraph, Ian MacGregor, was apparently known as “The Milky Bar Kid†during his early days as a reporter on the Daily Express.
Those who remember the famous advert will see that MacGregor still bears a passing resemblance to the fictional purveyor of Nestlé’s white chocolate snack.
In his youth MacGregor would often be greeted by a cry of “the Milky Bars are on me†when he strode through the newsroom.
My witness says: “He merely scowled in response.â€
Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog