It's the Milky Bar editor

The latest editor of The Sunday Telegraph, Ian MacGregor, was apparently known as “The Milky Bar Kid” during his early days as a reporter on the Daily Express.

Those who remember the famous advert will see that MacGregor still bears a passing resemblance to the fictional purveyor of Nestlé’s white chocolate snack.

In his youth MacGregor would often be greeted by a cry of “the Milky Bars are on me” when he strode through the newsroom.

My witness says: “He merely scowled in response.”

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