View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
April 23, 2007updated 17 May 2007 11:30am

ITN brings news snippets to mobiles

By Press Gazette

Customers on mobile network 3 are now able to receive free ITN-made news and entertainment video snippets on their mobiles in return for watching tailored adverts at the beginning and end of the clip.

ITN On has teamed up with advertising solutions provider Rhythm NewMedia to provide the content, which will have customers provide personal details such as age and gender to enable advertising to be tailored to the individual.

ITN already has a contract for paidfor headline news content with 3, but the new ad-funded service will offer football news service EPL and celebrity gossip programme Most Requested.

Nicholas Wheeler, managing director of ITN On, said: "We've always been convinced that there's a great opportunity for advertising on mobile.

"From trials, we've seen that ad-funded content drives usage and we're looking forward to working with Rhythm – who have developed innovative technology – to make ITN On one of the first companies to launch ad-funded content on mobile in the UK."

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network