An editor turned “multiplatform content director” has said that journalism is “definitely” part of his job.
But The Independent's Ian Burrell has described former Esquire editor Jeremy Langmead's current venture, Mr Porter, as a "valet" service.
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The title, part of the Net-a-Porter company, produces a weekly online magazine, a print edition, which goes out seven times a year, an annual paperback, an iPad app and a thrice-weekly “electronic missive”.
Langmead, who now has an editorial staff of 33, told Burrell: “I sometimes think 'Am I a journalist or a former journalist?' I suppose I would say I am a multiplatform content director – and journalism is definitely part of that."
In his interview article, Burrell likened Mr Porter’s role to that of a "valet" – “offering style advice that gives readers confidence to make a purchase on the website”.
He also pointed out that Langmead’s role as editor-in-chief includes working closely with buyers, who decide which clothes go on the website.
Langmead said: “Everything we sell we have chosen, so we are writing about brands we like. I'm selling less I don't like here than on a magazine."