IPC's Brooks to oversee Observer and Guardian

Guardian Media Group has appointed Tim Brooks from magazine publisher IPC as managing director of its national newspapers division.

Brooks, who was the launch editor of Media Week in 1985, succeeds Carolyn McCall at Guardian Newspapers, which publishes The Guardian and The Observer as well as the Guardian Unlimited website. McCall became overall chief executive of GMG on 1 August.

Brooks declined to speculate on future plans at Guardian Newspapers, but said of his appointment: "By definition, [GMG] were looking for a different perspective, because they would not have appointed someone from outside if they didn't want that, and obviously the last thing they need is newspaper expertise, because they have got an organisation that is stuffed full of people who know all about newspapers."

He added that it would be a "completely wrong inference" to suggest that in hiring someone with a background in magazines, GMG was gearing up for ventures in that market.

Brooks will leave his role at IPC on 15 September and will start at Guardian Newspapers on 25 September.

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