IPC Media has announced it is to sell it’s monthly parenting guide, Practical Parenting, to Magicalia because they say it no longer fits in with IPC Southbank’s portfolio.
Magicalia describes itself as a cross-media publishing group, which has a large number of web-only titles, but it has recently bought parenting titles Junior, Junior Pregnancy & Baby and Pregnancy, Baby & You from Future.
Practical Parenting is part of IPC Southbank, IPC’s women’s lifestyle and home interest division, has an ABC circulation of 38,945 and is edited by Susie Boone.
Jackie Newcombe, managing director of IPC Southbank, said: ‘Southbank’s strategy is to appeal to women through the fashion, beauty and home interest markets and regrettably, Practical Parenting is no longer a strategic fit. Magicalia is currently buying print titles to complement its established web properties.”
‘I would personally like to thank the Practical Parenting team for doing a fantastic job over the years, and I am sure that Practical Parenting has a bright future with a publisher that is committed to the parenting market.”
Owen Davies, Magicalia’s joint managing director, said: ‘We are delighted to have acquired Practical Parenting and the successful Practical Parenting Awards, to add to our growing portfolio of parenting and pregnancy websites and magazines. We look forward to working with Susie Boone and her talented and well respected team. The acquisition fits neatly with our parenting magazines and leading website thinkbaby.co.uk.”
The sale will be completed at the end of January 2008.