IPC launches monthly cooking magazine for mums

IPC Media has launched a new monthly cooking magazine, Good to Know Recipes, aimed at busy mums.

The magazine, which hits the newsstand today priced £2.20, contains 100 pages of recipes, weekly meal plans, and other offers.

IPC Connect, the women’s division of IPC Media responsible for brands such as Now, Chat and Pick Me Up, has created the magazine as a spin off from its goodtoknow.co.uk website.

Oswin Grady, publishing director, said: “There is a major gap in the magazine market for a practical food magazine for mass-market mums.

“Our experience with goodtoknow online has given us a very clear picture of what they are looking for in a magazine.”

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