IPC bid to pep up Loaded finances with branded energy drink

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IPC men’s magazine Loaded is seeking to pep up is finances by flogging readers a branded energy drink with claimed aphrodisiac benefits which helps drinkers “raise their game”.

The Loaded Stamina shot has come about as a result of a deal brokered by the Global Brands Group.
According to IPC the drink contains “amino acids, herbal extracts, vitamins and stimulants from natural dietary sources blended to powerful effect”.

Loaded’s print circulation has been seriously flagging in recent years, and was down 20.9 per cent to 71,251. sales a month in the second half of last year.

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