IPC is hoping to target a younger generation of golfers with the launch of Total Golf, writes Ruth Addicott.
The move, this week, comes two months after the launch of Golf Punk, a title from ex-Loaded (and IPC) editor Tim Southwell.
Total Golf will target 25- to 35-year-old men – a similar audience to Golf Punk – and will include advice on improving technique and insights into the latest clubs and equipment technology. IPC said it would steer away from “stuffy trappings”. The first issue is expected to include features on ‘How to Play Golf with a Hangover’ and ‘How to Halve Your Handicap in a Year’.
Editor Michael Harris said the sport was no longer the preserve of ageing club members who wear “awful knitwear” and estimated that there were now more than five million golfers in the UK.
IPC has said it will publish a series of four issues and is believed to be waiting to see sales before committing to a permanent frequency. The title will be published every six weeks during the main golf season from May to October.
Total Golf will have an American A4 full-colour format and a cover price of £1.99.
The magazine will sit alongside IPC’s existing golf titles Golf Monthly and Women & Golf.