Interactive graphic: How the UK online news market divides up

Using some recent figures provided by Nielsen we’ve come up with this visualisation giving an impression of how the UK online news market divvies up overall.

Normally we only see regular figures from the handful of national newspaper websites audited by ABC – but Nielsen measures everyone.

Nielsen’s figures are a fair bit lower than ABC for a few reasons: Nielsen just measures UK web traffic, and it claims to count visitors – rather than the unique browsers counted by ABC. Thus someone logging on to Mail Online from a work computer and a home computer will be counted once by Nielsen but twice by ABC, and if they clear the cookies from their computer they will be counted again by ABC. Nielsen is based on a survey whereas ABC is based server data.

The actual totals will be imperfect – but the relative picture is probably accurate, and that’s what this visualisation shows.

The figures quoted are for unique monthly audience in January 2011, in thousands.

And here are the figures in old-fashioned list form:

  1. BBC News sites:     10,514
  2. MailOnline :                     5,654
  3. Guardian.co.uk :            4,929
  4. Telegraph :                       4,299
  5. The Sun :                           3,373
  6. Mirror.co.uk :                 2,085
  7. The Independent :        2,043
  8. The Times titles :           1,610
  9. News of the World :          627
  10. Daily Express :                    514
  11. Yahoo! News                   4,469
  12. MSN News :                     2,241
  13. Google News :                 1,863
  14. AOL News :                      1,862
  15. Sky News :                        1,779
  16. Bing News :                      1,405
  17. Newsquest Local Media Group:            2,178
  18. Evening Standard :            719
  19. Trinity Mirror :                   593
  20. Newsquest Media:                         586
  21. Scotsman.com :                 529
  22. Daily Record :                     409
  23. Yorkshire Evening Post :  229
  24. Yorkshire Post :                  219
  25. The Belfast Telegraph :     211
  26. Birmingham Mail :              168
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