Inside Soap drops price to £1

Inside Soap has slashed its cover price to £1 and introduced full TV listings in the latest stage of its relaunch.

Publisher Hachette Filipacchi announced plans last week to increase the pagination and change the frequency from fortnightly to weekly – enabling the team to be more up to date with its storylines.

The announcement of a price drop from £1.40 to £1 will set the title even further apart from its rivals, also making it the only title in the sector to publish full weekly TV listings. The low cover price and celebrity content will put it in competition with existing weeklies Heat, New!, Closer and Now as well as some of the more traditional women’s weeklies and television titles.

Inside Soap will unveil a complete redesign on 2 September, including a new logo and more gossip from TV soaps as well as other TV dramas such as The Bill and Casualty. The editorial will also feature more lifestyle, fashion and beauty with “a Soapy twist”, Inside Soap editor Steven Murphy told Press Gazette. Hachette said it conducted extensive research before moving the title to a weekly frequency.

Inside Soap reported a circulation of 247,699 in the ABC ?gures out earlier this month. It changed its frequency from monthly to fortnightly in 1996, doubling its circulation in two years.

By Ruth Addicott

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