The Independent is going head to head with the Guardian by launching a 24-page weekly media section from this Monday.
It will compete with the well-established Media Guardian tabloid pull out for both jobs and readers. Since the Independent launched a tabloid version last September it has made significant in-roads to the Guardian’s readership going from 218,567 to 262,588 sales. This compares with the Guardian declining from circulation of 394,304 to 364,504 over the same period.
Regular contributors to the new section will include former BBC director general Greg Dyke on TV, former Times media editor Ray Snoddy on the press, Mark Wnek on advertising and Matthew Norman as media diarist.
Terry Grote, Managing Director of The Independent, commented: “We are aiming to capitalise on our unprecedented circulation and readership growth by providing a stimulating and fresh insight into all aspects of the media. We believe that the quality of the new section will help attract even more new readers to the paper.”