Increases for Sun and Financial Times in June ABCs

The Sun and Financial Times were the only national daily newspapers to increase year-on-year sales in June.

The latest ABC circulation figures made grim reading for the industry, which remains under pressure from internet competition and broader economic pressures

The Sun has bucked the trend for the past couple of months. The red-top boosted its year-on-year circulation to 3.09 million copies, by far the largest daily circulation in the UK and beaten overall only by Murdoch stablemate the News of the World. It has managed to continue its successful 2008 in terms of sales despite increasing its cover price in London and the South East recently from 20p to 25p

The FT‘s annualised circulation rose 0.22 percent to 445,756 year-on-year.Both newspapers saw seasonal dips over the month, however.

Evening Standard sales rose 6.9 per cent from June 2007 to 295,379 sales a day. However, the figure was down 1.65 per cent from May.

The other English red-tops saw sales declines over the month. The Daily Mirror lost 5.97 per cent year on year, to a sales average of 1.47m, while the Daily Star suffered a 7.87 per cent dip to 733,244.

The recently relaunched Daily Sport saw a 2.5 per cent dip month on month to 82,920 following a 10.5 per cent slide in May.

In the mid-market, the Daily Mail recorded a loss of 3.14 per cent to an average of 2.23m sales a day. Its main rival the, Daily Express, still 40p, saw a 3.6 per cent drop to 742,324 on average.

The Guardian, with sales of 347,183, a drop of 4.5 per cent, joined The Times, with sales down 3.5 percent to 611,384 in posting negative year-on-year figures.

In Scotland, The Scotsman once again saw the biggest drop of any British daily, 9.86 per cent year on year, with average sales of 51,366, while in Glasgow, The Herald’s sales dropped by 7.6 per cent year on year to an average of 63,951. Trinity Mirror‘s Daily Record fell 5.45 per cent.

Among the Sundays, overall sales are off 4.77 per cent year on year. The big loser at the quality end of the spectrum is the Independent on Sunday with circulation off 14.8 per cent to 209,561 despite a monthly rebound.

At the tabloid end of the scale, Sunday Sport is down more than 19 per cent to 78,576 copies and the People off 13 per cent to 639,771. The News of the World fell an annualised 3.04 per cent but monthly sales were up 1 per cent.

Comments
No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *

one × one =

CLOSE
CLOSE