IDG has launched a web-only version of its global magazine and website ComputerWorld.
The British strand of the title, which started as a US magazine over 40 years ago, will target top-end IT professionals across the same territory as Reed Business Information's ComputerWeekly and ComputerWeekly.com.
The new launch claims to capture a niche audience by being "much more focused", according to its editor Mike Simons. He added that the decision to go solely online meant the brand "didn't have to go through the pain" of transferring its print publication online.
"Online allows us all the creativity you get with the magazine, but it's evidence- based — you can see what works and what doesn't — either because it's just a hobby horse story or because you are not presenting it properly."
Simons said the UK site would use the strength of the worldwide brand — it is currently published as 37 individual titles globally — to gather news and content.