Ideal Home's dominance increases

IPC’s Ideal Home continues to lead the busy home interest market from House Beautiful, which fell by more than 10 per cent year-on-year, writes Mary Stevens.

The National Magazine Company plans to increase its focus on House Beautiful, following the closure of sister title Your Home this spring.

House Beautiful will relaunch in November under new editor Kerryn Harper and a new team.

NatMags managing director Duncan Edwards said: “We wanted to concentrate all our efforts on House Beautiful. We will be launching an aggressive product from November.” Ideal Home lost its editor Jane Parbury last month, but remained steady at 273,489.

BBC Homes & Antiques lost 5.8 per cent of sales over the past year but grew by 0.6 per cent in the past six months, following the appointment of new editor Mary Carroll in the autumn. BBC Homes & Antiques publisher Brian Whittaker said: “I am really delighted. That’s the first rise since 1998 and that’s quite an important corner to have turned.”

BBC Good Homes fell by 15.5 per cent, and is to be redesigned in the autumn after the arrival of new editor Lisa Allen. The Real Homes Magazine also posted a decline of 12.7 per cent and will be hoping for further investment under new owner Highbury House Communications.

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