i is only national press circulation riser as most nationals see double digit print sales falls

 

The Independent’s cut-price stablemate the i was the only national newspaper to grow print sales year on year in February.

Looking at the dailies the Daily Star, The Sun, Financial Times, The Guardian and The Independent all lost more than 10 per cent of their sale year on year.

In the Sundays the declines are exaggerated by the fact that some titles were still holding on to post News of the World closure boosts this time last year.

The Sun Sunday had its first year-on-year comparison and was down 40.5 per cent on its launch ABC with average sales of 1.9m a week.

Mirror titles editor in chief Lloyd Embley celebrated out-performing The Sun in terms of year on year decline as the biggest selling daily felt the effects of a cover price increase compared to this time last year.

Embley said: “Day in day out we produce some of the most compelling popular journalism in the UK. Last night we won two awards at the Press Awards, including the prestigious Cudlipp award, while today we can see that on the year-on-year analysis the Daily Mirror has now outperformed the popular market for the eighth consecutive month. Consistently turning out high-quality newspapers for our readers really does count.”

Dailies

Average sale

% change

bulks

Daily Mirror

   1,037,582

-5.91

        15,007

Daily Record

     256,024

-9.97

          1,862

Daily Star

     535,709

-13.19

 

The Sun

   2,281,990

-11.63

 

Daily Express

      528,941

-8.42

 

Daily Mail

   1,829,266

-5.97

        89,931

The Daily Telegraph

      541,036

-6.52

 

Financial Times

      269,121

-14.97

        29,217

The Guardian

      193,586

-10.37

 

i

     298,206

12.77

       64,568

The Independent

        75,125

-28.56

        18,075

The Times

      393,814

-0.94

        18,547

 

 

 

 

Sundays

Average sale

% change

bulks

Daily Star Sunday

      340,105

-43.23

 

The Sun (Sunday)

   1,912,643

-40.48

 

Sunday Mail

      289,015

-21.60

            684

Sunday Mirror

    1,051,314

-34.06

        15,005

Sunday People

     427,635

-39.02

 

Sunday Express

     466,395

-17.86

 

Sunday Post

     240,624

-17.49

 

The Mail on Sunday

   1,697,087

-9.85

       74,549

Independent on Sunday

      113,597

-8.58

       54,204

The Observer

     223,588

-11.63

 

The Sunday Telegraph

     429,346

-6.92

 

The Sunday Times

     875,434

-6.81

        10,499 

 

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