How magazine sectors performed in ABCs for first half of 2015: Children's titles up, women's weeklies down

Children's magazines were among the best performing in the ABC figures for the first half of 2015, according to a sector-by-sector breakdown. (Picture: Shutterstock)

The 12 magazines categorised as being for primary aged boys saw their combined circulations grow by 36.2 per cent to 409,227. And the ten titles for girls of the same age recorded a combined average circulation of 395,192, up 24.3 per cent.

Women's weekly magazines were among the worst performing. The sector, made up of 20 titles, saw its combined circulation fall by 11 per cent to 4.25m.

Below is ABC's sector-by-sector breakdown.

Market Sector Number of Titles Combined circulation Y/Y change
Women's Interests: Cookery & Kitchen 13 5,544,786 4.70%
Women's Interests: Women's Lifestyle/Fashion 26 5,487,290 -2.50%
Women's Interests: Women's Weeklies 20 4,249,039 -11.00%
TV Listings: Radio & TV Guides 9 3,684,341 -4.10%
Men's Lifestyle General 11 1,519,988 -2.90%
Women's Interests: Home interests 15 1,425,283 1.70%
Children's Magazines: Pre-School 24 938,682 -0.60%
News & Current Affairs: Business & Finance 8 844,787 -0.80%
General Interest: Miscellaneous 5 750,706 94.00%
Home Interest: Gardening 4 663,293 0.80%
News & Current Affairs: Domestic 5 564,344 3.10%
Women's Interests: Women's Slimming 1 550,407 15.50%
Women's Interests: Parenthood 5 543,484 9.50%
Leisure Interests: Holiday & Travel 7 483,077 4.00%
Children's Magazines: Primary – Boys 12 409,227 36.20%
Children's Magazines: Primary – Girls 10 395,192 24.30%
General Interest: Retirement 1 386,354 -15.00%
Leisure Interests: General Health & Fitness 1 355,209 -1.90%
Leisure Interests: Entertainment & Listings 1 308,041 0.10%
Motoring & Motorcycling: Motoring – General 3 221,725 -5.60%
Music: Rock 4 188,565 -7.40%
Leisure Interests: Film & Video Reviews 1 144,653 -2.20%
Women's Interests: Women's Weeklies – Specials 1 141,647 -10.30%
News & Current Affairs: International 2 88,408 3.50%
Women's Interests: Women's Health & Beauty 3 83,304 -8.90%
Children's Magazines: Pre-Teen – General 1 79,431 12.40%
Tourism: Visitor Information 1 75,119 0.60%
Sports: Golf 2 74,189 0.20%
Teenage Magazines: Teenage – Entertainment 1 43,015 -7.70%
Children's Magazines: Primary – General 1 40,044 -11.70%
Motoring & Motorcycling: Motoring – Classics 1 39,260 4.70%
Teenage Magazines: Teenage Lifestyle 1 37,256 -7.40%
Women's Interests: Women's General Interest 1 34,723 -12.80%
General Interest: Sci-Fi 1 25,663 -23.50%
Motoring & Motorcycling: Motoring – 4×4 1 21,593 1.40%
General Interest: Religion 1 21,330 -2.90%

 

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