James Brown has held onto Paul Henderson, former editor of his film magazine Hotdog, to be his deputy on the men’s launch ‘Project Jack’.
Hotdog was sold this week to Paragon Publishing for £415,000. Brown’s company, IFG, said it had re-focused its strategy to concentrate on the men’s market and the new launch this spring.
"Paul is a great journalist and a really strong team leader. I wouldn’t hesitate to call on him to implement things on a wider scale," Brown said.
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"We want to concentrate on the mainstream men’s titles and I think Hotdog is a much better prospect to be going in five or 10 years’ time with Paragon. You get emotional about the people but we’re realists here. We have had a very good six months and all our magazines are profitable now," he added.
Staff on Hotdog, including features editor Alex Godfrey, deputy editor Kate Wilson, reviews editor Mark Wyatt and editorial assistant Tom Hawker, have been offered jobs with Paragon but face a move to new offices in Bournemouth.
Marc Jones, Hotdog’s art director, will also stay at IFG to work on Bizarre.
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Damian Butt, editorial director at Paragon, said there were plans to widen Hotdog’s distribution and add an extra 24 pages. There will be no change to the editorial direction.
IFG has also just won a re-pitch to produce the official football title for Leeds United, Leeds Leeds Leeds.
By Ruth Addicott
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