Hostilities spread south as Metro targets Brighton

A second free newspaper war broke out this week as Metro launched a new edition in Brighton, going head-to-head with Newsquest's Argus Lite.

The new launch capitalises on a deal Metro has struck with rail operator Southern giving it exclusive distribution rights inside its 160 railway stations. From Monday, some 10,000 copies of the London Metro were distributed between 6am at Brighton and other nearby commuter stations.

The new edition has been launched in conjunction with Brighton-based contract publisher Medialab which will take care of local advertising sales.

Argus Lite, which launched in February as on offshoot of the paidfor Argus, is distributed outside stations by hand merchandisers, but Metro has exclusive access to racks inside the stations. Both have a target distribution of 10,000.

Editorially, Brighton Metro is identical to the London edition.

Argus Lite is mainly put together from national agency copy, with a smattering of local content drawn from the main Argus. On Tuesday, Argus Lite weighed in 40 pages compared with Metro's 72.

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