Fitness magazine Personal Trainer for Women is to increase its frequency to cash in on peak times of the year, writes Ruth Addicott.
The move will see the magazine jump from bimonthly to nine issues a year – coming out at key periods such as the post-Christmas rush for gym membership and September, when people return from holidays. It will be on sale at WH Smith from January to April.
Commercial director and co-founder Christina Neal said sales had gone from strength to strength since the magazine launched in 2002. She said the increase in frequency had been timed to capitalise on the new year rush to buy fitness products and there were plans to recruit a full-time editor and extra freelance writers in January. The title is currently run by a team of freelances led by Neal.
PTW was founded by Vitality Publishing, with the aim of providing “no nonsense” fitness advice, free from the gimmicks and miracle solutions offered by other titles. The editorial concept was based on setting realistic targets and featuring “real people” rather than waif-like models. It also includes contributions from a panel of 20 fitness experts.