Highbury to re-launch its home interest titles

Highbury
House is to re-launch all three of its home interest titles – Real
Homes , Inspirations and Home – this year, and is also planning at
least one new launch in the crowded home interest sector.

Editorial
director Sally O’Sullivan said the three titles would be revamped in
March, with Real Homes dropping in price from £2.85 to £.250 and
cutting its size to become a Marie Claire -style compact.

She
added: “We are giving all three of our titles a new look and feel to
maximise their brand values and grow their market share.

“In this competitive sector of the magazine market it is essential to keep refreshing titles to reaffirm their distinction.

“We have great plans to grow Highbury’s home interest portfolio and we have the experience and enthusiasm to make it work.”

Highbury currently has the thirdlargest share of the home interest market and has said it plans to become a bigger player.

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