Heavyweights of magazine world turn out for PPA

David Hepworth, John Brown, Sally Cartwright and Dylan Jones will be among the speakers at this year’s PPA Magazines 2003 conference.

The two-day event, on 6 and 7 May, held by the Periodical Publishers Association, is expected to raise key concerns in B2B publishing as well as recent phenomena such as the “handbag” size and celebrity obsession in consumer magazines.

BBC Radio 4’s James Naughtie introduces day one, which features a session on “Driving value from editorial” with Neil Thackray, chief executive of Quantum Business Media, Helena Sturridge of CMP Information and Adrian Barrick of The Builder Group.

It will be followed by Stuart Purcell of Cedar Communications and Ingrid Shields of FT Business offering an insight into what makes a successful cover in B2B magazines. Brown, chief executive of John Brown Citrus Publishing, will give advice to publishers and explain how his company grew into a multi-million pound business.

The second day includes a “question time” session with Dawn Bébe (Emap), Tim Brooks (IPC Media) and Hepworth (Development Hell) talking about how editors and clients can work together. Also, Glamour publisher Simon Kippin, Bliss editor Helen Johnston and Alison Pylkkanen, editor of Zest, will discuss “Does size matter?” and question what drives a magazine to downsize.

Orlando Murrin, editor of BBC Good Food, will chair a panel on “Celebrity madness” featuring GQ editor Jones. Men’s Health editor Simon Geller will address “Launch hell” and reveal how to sell a launch to “the suits”.

By Ruth Addicott

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