Celebrity weekly Heat magazine is to launch a new website.
Heatworld.com, to be launched on 22 May, will be designed to complement the magazine, which has a circulation of 500,000.
It will also serve as an extension of Heat’s digital portfolio, which already includes a radio station and mobile presence.
The main focus of heatworld.com and its revamped mobile site will be to provide a daily fix of breaking celebrity news and video clips.
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The site will also offer an insight into life in the Heat office, with staff blogs, fashion and beauty reviews.
Users will also be able to create their own profiles on the site, join forums and comment on stories.
Louise Matthews, Emap Entertainment’s managing director, said: “Heatworld.com is a hugely important addition to the Heat brand and Emap’s digital portfolio.
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“The excitement with which the Heat team has morphed into a content hub feeding the magazine, website and revamped mobile site is highly infectious.”
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