Magazine giant Hearst is launching a UK edition of the venerable US up market magazine title Town and Country.
The UK version of Town and Country will come out twice a year, with a cover price of £4 and an initial print run of 60,000. The first issue will be for June produced by the editorial team of monthly fashion title Harper’s Bazaar.
The publisher said: “With an insider’s view of high society, high fashion and high culture, the title will impart a uniquely British sensibility while drawing on the legacy of the revered US Town & Country, which has chronicled American life since 1846, providing an irreplaceable guide to the very best that the world has to offer – a trusted source of privileged information and taste.
“British Town & Country will share the sophistication and wit that is the brand’s hallmark. Like the elegant parties it chronicles, the title will offer a fascinating mix of fashion, beauty, food, wine, art, philanthropy, travel and stories about society’s most intriguing people.
“Town & Country will celebrate men and women of style, culture and accomplishment who give something back to the world, whether in service, philanthropy or creative endeavour. It will define and reflect the UK’s New Establishment – from Stella McCartney to the Prince of Wales; Roman Abramovich to the Duke and Duchess of Cambridge. The magazine will reveal a broad cultural landscape, detailing the pastimes and passions of leading figures and families, documenting notable weddings and parties and offering an inside look at the lives of the rich and powerful.
Free copies will be distributed at first-class airline lounges, luxury hotels and property agents.