Haymarket's Marketing mag unveils New Year redesign

Haymarket's 81-year-old weekly business title Marketing has been relaunched with a picture-led front cover – with today's first new-look front designed by advertising agency Saatchi & Saatchi.

The print relaunch comes ahead of an overhaul of the magazine's website later this year.

Editor Noelle McElhatton said the changes were made after research showed demand for increased coverage of technological and consumer trends and marketing metrics.

'Every brand needs to evolve," she said. "We chose the start of 2012, a milestone year for marketing as the UK hosts the Olympic Games, to unveil the new look and refreshed content that takes Marketing to the next stage as market leader and the essential tool for brand managers and marketing directors.

 

'Every aspect of the magazine has been revitalised or reinvented. Our chief goal, above all, was improving Marketing's usefulness to its readers."

The first cover, by Saatchi & Saatchi, illustrates the anchor feature on 12 trends for 2012 by head of features Nicky Clark.

Other changes include new typography, enhanced sign-posting, including a brand index on the contents page, new-look Opinion and In-depth pages, and analysis of that week's marketing news stories.

There is also a new 'Brand Barometer'analysis of brands' marketing effectiveness, and a section called 'Shift'highlighting trends in technology, culture and consumer behaviour.

The redesign was led by Paul Harpin, Haymarket's design director and Carl Golsby, Marketing's art editor.

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