Haymarket’s weekly trade magazine for the advertising industry, Campaign, is set to launch in India next month in a bid to take advantage of the media boom sweeping the country.
The publisher has announced it is planning to launch two more titles in India later this year.
Campaign India, which will have an initial circulation of 17,000, will be the fifth magazine to be launched in India by Lord Heseltine’s company, which has already successfully launched Autocar, Autocar Professional, What Car? and What Hifi?
Haymarket deputy chairman Rupert Heseltine told Press Gazette: “I think the growth [in the media industry] in India is staggering at the moment. There are two million subscribers to satellite TV, there are around 100 radio stations that have launched within the last year – all the major players are out there.
“Every sector of the media is growing in India as we speak, and it just seems right [to launch more titles]. The great thing is there’s a huge thirst for knowledge and the media can fill that.”
A change in Indian law last year means that Haymarket can own its own company in India, having previously had to form joint ventures with Indian companies.
India has seen huge developments in its media industry, with Maxim and Marie Claire already out there and Vogue on its way. Emap has just bought a stake in Next Gen, an Indian publishing company.
All Haymarket publications in India have local staff.
“There’s no shortage of editorial staff,” Heseltine said. “Finding good quality ones? That’s one area we’ve never had a problem. Particularly now, with the growth of the internet – the internet is huge out there and everyone is a journalist – almost.”