Haymarket launches glossy for the digital age

Dunmore: launching digital mag

A new monthly entertainment title aimed at the “tech-savvy” generation is being launched by Haymarket Publishing and will be headed by Stuff magazine’s editor Tom Dunmore, writes Sarah Lagan.

Dunmore has left Stuff to concentrate on the launch, along with publisher Martyn Jones and art director Paul Mitchell.

The as-yet unnamed title will be sold on the news-stands from autumn and will have a broad focus. Dunmore explained: “Many of the other magazines look at one element of entertainment, such as music or film but this magazine will pull all the different areas together and feed them through the technological angle.”

He added: “We have seen a huge amount of interest in the iPod and MP3s. We needed to build a magazine around them to see what people are putting on their iPods and what videos they are downloading – a convergence of digital-entertainment media.”

Stuff ‘s specials editor, Oliver Irish, who has been working at the title for two months, will step in as acting editor.

Irish was previously deputy editor of Observer Sport Monthly.

Jones said: “Tom’s success in making Stuff one of the key lifestyle titles for the culturally eclectic and tech-literate reader makes him the ideal candidate to extend our portfolio into this new, fast-growing market sector.”

Alex Pell was taken on as deputy editor at Stuff and Paul Mitchell’s deputy, Nina Udeen, is stepping in for him as art editor while the position is advertised.

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