Have Dutch found a way to make young buy newspapers?

A new Dutch daily newspaper is attracting thousands of new young readers – but unlike most other new dailies around the world, it is paid for.

NRC Next is attracting “young, well-educated people who were not regular newspaper readers” – according to the World Association of Newspapers.

Six months after its launch, it now claims a daily sale of 70,000 with a 1 Euro cover price.

NRC Next shares an office with established evening newspaper NRS Handelsblad and takes 60 per cent of its copy from there.

The rest is produced by 27 young staffers.

Instead of the traditional news values of “who, what, where and when”, NRC Next claims to concentrate on background, analysis and opinion. It assumes that readers have already learned the main points of the news from other channels.

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