A London newspaper has launched a campaign to get 17,000 "missing" voters registered in England’s most marginal constituency.
The Ham and High, which covers Hampstead and Highgate, is hoping to get as many people registered in the Hampstead and Kilburn constituency as possible in time for the general election.
In 2010, Labour won the seat by 42 votes over the Conservatives, with the Liberal Democrats 800 votes behind in third.
But according to the Ham and HIgh, at that election 17,000 eligible voters in the area had not registered.
News editor Emma Youle said: “It only takes a few minutes to register to vote and in Hampstead and Kilburn every vote really will count.
“The eyes of the country will be on Hampstead and Kilburn on election night.”
As part of the campaign, called #MakeYourMark, the newspaper has commissioned columns from its "young election reporter", 17-year-old Daniel Wittenburg. And it is using social media to find people who will be voting for the first time in May.
The deadline for voter registration for the general election is 20 April.