The Guernsey Press has come up with a novel way to help crisisstricken Sudan – it is urging readers to donate their last hour’s pay for the month of August to an appeal.
The daily paper has joined forces with Island FM to publicise the Final Hour campaign, which could raise up to £450,000.
In an editorial, the paper said: “Why should anyone bother? Because conflict in the area has already been responsible for the deaths of up to 50,000 people – that’s not so far short of the number of people who live here – and about a million others have fled their homes to avoid death or rape in what many are calling genocide.”
It also states: “We are immensely rich compared with the Darfurians and a sum of money few of us would notice is literally a matter of life or death to them.
“Your final hour’s pay can stop a child having its final hour forced upon them.”