Guardian to adopt .com web address in recognition of its mainly global audience

The Guardian is to move web address later this year from guardian.co.uk to theguardian.com.

The title says its online content is accessed from almost every country in the world and that the UK represents just a third of its audience now.

Editor Alan Rusbridger claimed last month that another third comes from the United States and the final third comes from the rest of the world.

An announcement today said: “This may be a small URL change but it marks a big step for the Guardian and reflects our evolution from a much-respected national print newspaper based only in the UK – reaching hundreds of thousands of people once a day – to a leading global news and media brand, with offices around the world, and an ever-growing worldwide audience accessing Guardian journalism every minute of every day.”

It said it is working on the “ambitious and challenging project” of changing URL with a team from Yoast.com. The organisation has also worked with the likes of Facebook and Ebay.

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