Guardian spin-off mag in pipeline

The Guardian is to launch its first stand-alone magazine spin-off.

Public, will be a monthly magazine aimed at senior public sector managers.

Guardian Media Group is hoping to build on the success of Society Guardian, the weekly supplement launched in 1979, which frequently carries more than 100 pages of job advertisements.

A preview issue of A4-sized Public will be sent out to 20,000 potential readers in June to test the market and solicit feedback. The first edition will be published in September.

It will run to between 60 and 75 pages with an editorial team of four led by editor David Walker.

The hope is for the initial controlled circulation of 20,000 to grow into a paying subscriber base of 10,000.

Walker has been with The Guardian since 1998 and was most recently in charge of the public managers’ section of Society Guardian. He was with The Times from 1981 to 1999, and before that worked for The Economist.

He said: “No trade magazine, newspaper or website provides Public’s editorial mix of features, career support, analysis, interviews, book and conference reviews along with detailed case studies of work in the field. We will provide a forum for sharing, analysing and debating common themes faced by managers across public services.”

“There is no publication which allows these public service managers to exchange ideas and learn from one another.

“There will be profiles, articles on procurement, IT and so on, and readers will be encouraged to submit their own ideas and contribute articles..”

The Guardian is expected to advertise for editorial positions over the next week and the magazine is also expected to use freelance writers.

By Dominic Ponsford

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