View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

Guardian reveals new masthead ahead of tabloid launch on Monday

By Arun Kakar

The Guardian has unveiled its new masthead to be used across its print, online and app formats before it launches as a tabloid on Monday.

The design replaces the lowercase blue and white masthead used since 2005 and was revealed today in a video posted by editor in chief Katherine Viner on Twitter.

“The new design is the result of months of thought, creativity and vision by a team of talented designers and senior editors, and I hope you love it as much as I do,” she said in a letter published in today’s edition of the paper.

“My job is to ensure that our independent journalism continues to be enjoyed by as many readers as possible and that our print newspapers make a positive financial contribution to securing a sustainable future.

“Moving to the tabloid format strengthens our ability to do both, and reinforces our ongoing commitment to print.”

The relaunch was announced by the paper last June as part of publisher Guardian Media Group’s three year plan to break even on its finances.

The group’s £80m printing presses in London and Manchester will be sold or scrapped in a move that the company said would affect about 50 roles. Printing of the new tabloid edition will be outsourced to Trinity Mirror.

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

Topics in this article :

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network