Guardian launches new mobile website

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Guardian News and Media is relaunching its mobile website to offer “a faster, simplified service”.

The new website, m.guardian.co.uk, will work on all major handheld web browsers.

Adam Freeman, GNM commercial director, said the company had chosen to relaunch the site after a ‘dramatic’increase in mobile traffic.

Emily Bell, GNM director of digital content, said the rise of ‘smart phones’such as the iPhone had made web content more accessible for mobile users.

“It has been our strategy for a long time to put Guardian journalism in front of as many people as possible on as many platforms as possible,” she said.

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