Guardian to become most expensive mainstream quality daily

 

The Guardian will become the most expensive mainstream ‘quality’ daily newspaper in the UK from Saturday, 12 January.

The weekday edition is to rise from £1.20 to £1.40 and the weekend Saturday edition will rise from £2.10 to £2.30.

This compares with the The Times (£1/£1.50), The Daily Telegraph (£1.20/£2) and The Independent (£1.20/£1.60).

In November print sales of The Guardian were down 10.1 per cent to 203,592 a day on average.

The price rise comes as Guardian News and Media seeks ways to save  £7m a year from the editorial budgets of The Guardian/Observer and Guardian.co.uk. Guardian News and Media made an operating loss of £44.2m in the year to March 2012.

Guardian management is currently in negotiations with staff over proposals to cut 100 editorial jobs.

 

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