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February 27, 2003updated 17 May 2007 11:30am

Great balls of steel

By Press Gazette

The Caravan Club Magazine has seen an increase in circulation as a result of its “Balls of Steel” campaign.

According to the magazine, the campaign resulted in a jump in membership and increased awareness after it made front-page news in The Independent and reports on News at Ten, BBC News and Sky.

The campaign – a reference to tow bars – aimed to highlight the benefits of caravanning to the UK economy. The title reported sales of 311,438 in the latest ABCs.

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