Grazia, M-real and Marmalade magazine were the recipients of yellow pencil awards at the D&AD awards 2006, set up by the UK charity to recognise design excellance worldwide.
John Brown Citrus’ M-real, a customer title for the European paper company which produces stock for consumer packaging, communications and advertising, was inspired by research on visual perception at the University of Helsinki. Sponsored by M-real, the objective was to draw its readers – editors, publishers and art directors – into the decision-making process about the paper their magazines are printed on.
Marmalade launched in 2003 with a brief to challenge the traditional methods of design, was aimed at people in the creative design industries, from advertising and magazines through to fashion. It was founded by the launch editor of Boys Toys magazine Kirsty Robinson and fashion photographer Sacha Spencer Trace, art director on the title.
Grazia continues to make Emap’s day – this week the company announced pre tax profits of £223m, attributed in part to the women’s weekly’s successful launch in 2005. Art director Suzanne Sykes also won the consumer designer of the year title at the recent PPA awards.
54 yellow pencils and 2 black pencils were awarded from over 24,500 pieces of work. Winners were selected for representing the best in design and advertising from around the world in 2006.