Grazia launches with huge give-away

Grazia, Emap’s £16 million weekly women’s glossy, launches this
week with 650,000 free sample copies being handed out in shops across
the UK.
 
The magazine, which features Jennifer Aniston on
its first cover, is a UK version of the long-running Italian title, and
is aimed at the typical reader of monthly glossies such as Elle and
Marie Claire.
 
There is currently no other weekly women’s
magazine aimed at the same demographic as the glossy monthlies, but
there have been failed attempts in the past to open up the sector.
 
Emap has hired six former magazine editors for
the project, and the team is headed up by Fiona McIntosh, formerly
editor of Elle. Grazia publisher Abby Carvosso said: “Not only will
this be the biggest launch of 2005, and the largest investment ever
made in a UK magazine launch, but Grazia will also herald a new era of
women’s magazines.”
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