Grazia issue to be produced in front of shoppers

Bauer Media’s fashion weekly Grazia will be moving offices for a week – with the magazine being produced out of a new shopping centre in west London.

From 3 November, shoppers at Westfield in Shepherd’s Bush will be able to watch every move that the 46 Grazia staff make as they produce the magazine from a Perspex pod to celebrate the opening of the centre.

Computers, telephones, fashion cupboards and a photographic studio will all be shifted to the pod in the atrium and shoppers will be able to watch the workings of the magazine, including fashion shoots, castings, product testing and job interviews.

The magazine put together that week will be a special edition – named Grazia Live.

Last month, Grazia published its largest-ever issue of 172 pages with 80 adverts. According to ABC, the title’s circulation rose 3.2 per cent year on year for the first half of 2008 to 227,102.

Grazia editor-in-chief Jane Bruton said: “Some people might think that moving to Westfield London for one week and producing a magazine there is a mad idea… and it is.

“But the Grazia team like nothing better than leaping into the unknown, so we’re up for the challenge.

“My only worry is having to send out regular search parties to drag my staff out of all the shops.”

In August this year, journalists on women’s monthly Company jetted off to Ibiza to write and compile the September issue from the island.

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