Grazia goes 3D with Augmented Reality issue

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Fashion glossy Grazia is taking advantage of the latest 3D technology by today launching an Augmented Reality issue.

The “walk-in, talking” version of the woman’s weekly magazine uses the new technology to set Florence Welch – from band Florence and the Machine – singing and dancing on the cover.

The magazine has been laced with augmented reality codes which, when held up to a webcam or iPhone, activate its interactive features.

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