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May 31, 2013

Google now believed to be world’s biggest media owner with revenue of $37.9bn

By Press Gazette

Google is now the world’s largest media owner, according to ZenithOptimedia’s Top Thirty Global Media Owners report.

It estimates that in 2012 Google accounted for 65 per cent of all internet searches across the world and 82 per cent of all paid search advertising. With its investment in Youtube, ownership of Google+ and moves into mobile advertising – ZenithOptimedia estimates that Google has 15 per cent of display advertising worldwide

Top 30 media owners for 2012 (ranked by media revenue in $bn):

1

Google

37.9

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2

The DirecTV Group

27.2

3

News Corporation

26.4

4

Walt Disney Company

19.7

5

Comcast

16.2

6

Time Warner

15.6

7

Bertelsmann

11.3

8

Cox Enterprises

11.1

9

CBS Corporation

10.8

10

BSkyB

10.2

11

Viacom

9.1

12

Vivendi

6.8

13

Advance Publications

6.6

14

Clear Channel Communications

6.2

15

Yahoo!

5.0

16

Gannett

5.0

17

Globo

4.7

18

Grupo Televisa

4.5

19

Fuji Media Holdings

4.5

20

Yomiuri Shimbun Holdings

4.1

21

Axel Springer

3.9

22

Mediaset

3.8

23

Hearst Corporation

3.8

24

JCDecaux

3.4

25

Asahi Shimbun Company

3.2

26

Microsoft

3.2

27

Facebook

3.2

28

ProSiebenSat.1

3.0

29

ITV plc

2.9

30

Sanoma

2.5

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