A new glossy
magazine aimed at advertising creatives is celebrating its launch by
handing out tongue-in-cheek awards to the ad industry based on the
number of awards already received.
Styling Lard, which will be
published in a new format with a new topic every six months, is the
brainchild of Mark Denton, himself an award-winning designer and
director of commercials.
The “Gongs” issue, out this month priced
£10, also features awards for the best awards as well as plenty of
photographs of semi-naked women in vintage underwear.
celebrates the use of the magazine as an ad vehicle, aiming to
“showcase the best advertising in town”, said producer Carrie Garner.
She added: “The issue includes a Top-100 listing of the leading 50 art
directors and copywriters in the UK, based on number of awards received
over the past 10 years.”